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07/21/2017 by Matt

Adidas to Sell CCM Hockey for $100 million

Adidas will be selling their CCM Hockey brand for around $100 million to a private Canadian equity firm called Birch Hill Equity Partners.  The move comes a few years after Adidas initially tried to unload their hockey brand. Back in 2013, they were unsuccessful at doing so at a price of $150 million. CCM currently…

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Adidas NHL Practice Jerseys

12/29/2016 by Matt

2017-18 Adidas NHL Practice Jerseys Leaked

As you might already be aware, next year will be the first year of the NHL’s new jersey contract with Adidas. Because of this change, we will without a doubt see a few changes to the way some jerseys look, or the way logos on jerseys appear. Thanks to a leak earlier this week via…

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