CCM Logo

07/21/2017 by Matt

Adidas to Sell CCM Hockey for $100 million

Adidas will be selling their CCM Hockey brand for around $100 million to a private Canadian equity firm called Birch Hill Equity Partners.  The move comes a few years after Adidas initially tried to unload their hockey brand. Back in 2013, they were unsuccessful at doing so at a price of $150 million. CCM currently…

Continue Reading »